Seemingly out of nowhere, the “OVO” Air Jordans dropped yesterday. Only a couple of weeks after Drake and co. opened the special OVO pop-up store in LA, Drizzy’s brand freed the much talked-about sneaker without any preliminary announcement.
What turned out to be hell for the sneakerheads who were eagerly waiting for the exact release date, was heaven for the fans on the movement, who decided to visit the store on April 16th. Later, the lucky costumers took to Instagram to show off their pairs, which costed $225 each. Of course, some of them decided to seek profit and list them on eBay with the most expensive offer so far being $13,999 (R169,194.35),
But there is a specific reason why the Beyoncé collaborator picked April 16th as the surprise release date for the shoe. Keeping in mind Toronto’s area code is 416, there is no way it is a coincidence the item was available only on 4/16.
Even though it is unlikely the pop-up store will release more pairs, we would strongly advice you to visit it on a daily basis until April 30th when it closes. It is located at 112 1/2 S. La Brea, Los Angeles.
questmediasa 